Bespoke Unit offers one of the richest libraries of watch guides where you can learn everything you need to know about different brands. On this page, you can see all the brands that we cover, which have been separated by country of origin.
You can use the menu below to jump down to our selections of watch brand pages:
- Watch Groups & Conglomerates
- Swiss Watch Brands
- American Watch Brands
- French Watch Brands
- German Watch Brands
- Other Countries
Alternatively, scroll down to explore them all!
Watch Brand Groups & Conglomerates
Image: shop.swatch.com
You can use the following catalogue to check out our guides to watch groups and conglomerates:
The above guides will cover the group as a whole by detailing its history and member brands. If you want to learn about the individual brands and their accomplishments, you can find their own guides below.
Swiss Watch Brands
Instagram: @precious_time_now
Below you will find our vast selection of Swiss watch brand guides. As you can imagine, there are quite a number of them! Therefore, international brands that manufacture their timepieces in Switzerland have been listed in the subsequent sections.
If this seems overwhelming and that there are too many brands to choose from, we can help you narrow it down with our guide to the Best Swiss Watches!
American Watch Brands
Although the USA has a proud watchmaking heritage, it’s often overlooked. Nevertheless, there are still a number of American brands with watches in production today:
Out of the above brands, we’ve highlighted those that are now produced in Switzerland with an asterisk (*). You can also read more with our guide to the Best American Watches.
French Watch Brands
Image: Breguet.com
Below are the French watch brands that we have already covered:
Like the previous section, those manufactured in Switzerland are marked with an asterisk (*). Furthermore, we also have a detailed guide on the Best French Watches that you can buy.
German Watch Brands
We have also explored a few well-known German brands that you can read about below:
The above brands are all produced in Germany rather than Switzerland. Meanwhile, we have a guide to the best German watches that you can buy online.
International Watch Brands
The following section features brands that are produced in other countries around the world, including the UK, Italy, and Japan:
Brands that are actually manufactured in Switzerland despite their heritage abroad are marked with an asterisk (*). If you want to read some convenient breakdowns to different countries, the following guides may be of interest to you:
- Top Australian Watch Brands
- Best Chinese Watch Brands
- Best Italian Watch Brands
- Top Japanese Watch Brands
- Best Scandinavian Watch Brands
What Next?
Now that you have perused our selection of watch brand guides, feel free to check some out and learn more about your favourite manufacturers. Alternatively, you can discover new ones! If not, we have a few more guides that may be of interest to you:
- All Watch Brand Guides
- Guide To Watch Movements
- YouTube Watch Videos & Reviews
- Bespoke Unit Watch Homepage
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Watch Content
Is it still possible to,… and How does One identify a Brand with the potential to be Manically’ Popular ?
I remember, Panerai,… suddenly became extremely popular
What does it take – besides Massive advertising – to create Brand Popularity ?
Hey there,
It’s quite difficult to determine which brand may become extremely popular. Indeed, most brands don’t become extremely popular and the behavior we’ve seen over the past few years has been driven by a number of forces, including speculation, which may never come around in the future in the same way again. As you mention, Panerai was massive in the early 2010s and today they largely sell for less than retail on the pre-owned market.
Ultimately, I don’t believe it’s a worthwhile endeavor to try to figure out which brand is “next up”.
Rafael
HI, I HAVE AN OLD WOMAN’S WATCH THAT HAS A DOOR THAT HIDES THE CRYSTAL/ WATCH FACE. IT OPENS/CLOSES WITH TINY LITTLE HINGES. IT HAS A PICTURE OF A COLONIAL LOOKING COUPLE. LIKE DURING THE GEORGE WASHINGTON ERA ON THE FRONT OF THE DOOR. A MAN, STANDING HUGGING A WOMAN FROM THE BACK. THE MATERIAL OF WHAT THE PICTURE IS ON IS LIVE PORCELINE OR OF PYREX TYPE.MY QUESTION IS, WHAT IS THE NAME OF THAT DOOR THAT COVERS THE FACE OF THE WATCH? THANK YOU. PLEASE EXCUSE THE ALL CAPS, I CAN’T SEE VERY WELL.
Hey there Tammy,
From what I can find online, the name I see used for such a cover is a “hinged cover”. I also see the term “cabriolet wristwatch” used but this encompasses more than just watches with a hinged cover, it also includes models where the entire watch case rotates on an axis.
Rafael
Hi, I know very little about watches and my fiancee is head over hills into collecting although he has just begun and has been trying his best to learn all there is to know about the time pieces . My question is if there is no name brand on the face , how is it that he would be able to find out the brand of his watch. He has some with only Quartz on the face plate but nothing else . He is going insane with curiosity, oh and they are all mens watchs the calendar top type elegant .
Hello Nerina,
If the face of the watch doesn’t contain the brand of the timepiece, it can be difficult to determine who manufactured it. Sometimes the brand name may be etched on the back of the watch, or even inside the case, though you’ll usually need somewhat specialized tools to open a watch case. Broadly speaking, it can be quite complicated to determine who manufactured a quartz watch if it’s not branded as tens of millions are made each year.
Rafael