[This article was written by Bruce Williams, you can see his YouTube channel here]
Seiko SKX009 Pepsi Bezel Dive Watch

The Seiko SKX has definitely become a cult classic for watch enthusiasts around the world; with the Black SKX007 and ‘Pepsi’ SKX009 references becoming the most popular variants. It almost seems you can’t be considered a true watch ‘aficionado’ without having tried out at least one of them.

The following article is a comprehensive review of these two iconic Seiko SKX Models including:

Buy SKX007
Buy SKX009

Four Seiko Dive Watch Collection

Fortunately I’ve owned both over the years, and would like to share my thoughts as an owner, and as a watch fan. Like many in this hobby; I’ve flipped, trimmed, and expanded my collection several times. The only constant besides change in my watch rotation has been the SKX009.

Grand Seiko GMt and Two Seiko SKXs

Daily Wear With Premium Deliver: Seiko SKX009 Dive Watch

Trusty Seiko SKX009 On The Wrist

It’s become my trusty go-to companion. I’ve owned some pretty cool watches of various price points over my years as a watch fan and collector. But I don’t think I’ve ever formed a stronger bond with a watch than the one I have with this little beater. Let me tell you why I like it so much.

One, the value for money. There is something immensely satisfying about the level of watch you receive for the amount of money you put down. I bought my example for $165 brand new, as well as spending another $55 for a good quality after-market bracelet. For that price it’s nearly highway robbery -and I am the law breaker!

Buy SKX009

Side Wrist Profile Of Seiko SKX009

Two, I get an original design, practical mechanical performance, the ‘in house’ brag factor, a high level of wearable versatility, all in a completely comfortable and well executed size. Not to mention the model meets the ISO 6425 certification standards and is considered a professional air diver’s watch. (If your a scuba diver use it! It can handle it)

Lastly, the more you beat up on it- the better it looks. This seems to be counter-intuitive on the surface, but hear me out. I, like many other SKX owners, bought this watch to be my ‘beater.’ watch. One to throw on wrist when you don’t want to bang up a more expensive piece. One to get dirty, one to take on adventures. One that gives you peace of mind, in what could be challenging situations for a more delicate or beautiful model. And perhaps most importantly, one that won’t break your heart or your wallet should it get scratched up, or need a repair or replacement.

SKX009 Pepsi Bezel In Bright Sunlight

On The Wrist Experience

I’ve only had mine a few years, but I’m proud to say I’ve put some good little scratches, dings, and dents in it. I’ve worn it in many situations over the years, from doing demolition work, to rafting trips, and even the occasional game of pick up football. My two year old has even tossed it down the staircase in my townhouse! Through it all, it doesn’t skip a beat. I can’t seem to affect this watch, no matter what it goes though.

Watch with storm clouds in the background

So when I glance down at my wrist and notice the scratches, the marks, and the scuffs; it gives me a sense of pride. It reminds me of the experiences and activities I’ve shared with it. And since it has gone through everything with undeviating performance, it instills a confidence that it will just keep on performing in an admirable and constant way. And that is a beautiful thing.

Looking Down On The Seiko Blue Red Dive Bezel

Yes, the more a beater is marked up; the better looking it is in my eyes, and I gain a higher level of respect for that watches’ wearer. They know how to use a tool watch properly, and aren’t afraid to do so. The SKX009 handles these duties of a beater so very well. I really feel it’s one of the best you can buy in today’s market.

Nighttime Performance

The luminescence. Seiko is famous for its potent formula of lume called Lumibrite. It’s not on every model, but most of the international divers get a generous application, including this one. I love looking at the lume on my SKX. It holds a charge well, and is clearly visible hours into the night. Just check out this glowing green goodness

SKX009 lume in low light

SKX009 lume in no light

Cons Of The SKX009

Does it have faults?


There is no such thing as the perfect watch. But this one doesn’t have too many though. I’ll admit that it is kind of ugly. It has that quirkiness Seiko’s international offerings often have. But what you first see as unattractive; strangely becomes beautiful. That is one of the things about Seiko.  You can hate it one instant and a month later be shopping online, hungry to spend your hard-earned money on a model you initially wrote off. I think this applies to the SKX series, and you wouldn’t be the first to think it is ugly, then change your mind and appreciate the beauty.

Blue and Red SKX Bezel Dive Watch

Now there are other potential negatives as well. It’s in-house automatic movement does not hack or hand-wind. This is something that irks some, but doesn’t bother me, given its price point. For an automatic movement, with a day/date complication it does really well. If you don’t intend on wearing it daily, pick it up and give it a few good shakes in the morning. Pretend you’re about to throw a Frisbee and flick your wrist a few times with the watch in hand. Feel the bi-directional rotor spin and wobble. A little movement everyday keeps it going just fine. I recently put mine on a time-grapher and it was averaging a +1 sec per day deviation. That is better than my other daily wear – an ETA based Tudor Black Bay.

It also can be argued that the factory strap options are a bit of a letdown. I definitely cede that. Its one of the reasons I opted to add this sweet Strapcode Super jubilee bracelet. But bear in mind even if you do spend a little extra money upgrading the strap options, I think you’re still getting a solid amount of horological value.

Blue Dial Seiko Dive watch

Strapcode Super jubilee bracelet

My SKX009 came on the black rubber strap. It’s a compression dive style with plenty of length. It reminds you that you’ve bought a professional diver and could use it on a wet-suit without trouble should you desire.

If you’re hesitant to spend extra money on aftermarket rubber, mesh, or bracelet, then you can get an affordable Nato. It’s kind of fun to add a color and change the look and feel of the model. One of the ways to add versatility without adding much to the cost. After all, the lower price is a satisfying element to ownership.

Fun lime green nato strap addin color

Some watch fans have opted to buy the newer SRP ‘Turtle’ release over the venerable SKX. The new Turtles share the similar heritage design language. They come with a larger cushion case, and a newer movement that hacks and hand-winds. I definitely understand the draw. I jumped on the 775 when it first came out, thinking it would eventually replace the SKX as my affordable go to diver. I definitely think it’s another solid offering. But guess what? The turtle is no longer in my collection, and I happen to be wearing the 009 as I type.

Stock Rubber Strap On SKX009

[SKX009 Vs SRP Turtle]

Which SKX Should You Buy: SKX007 or SKX009?

Should you, like me, decide you need an SKX, which version should you go for? There are American market only 17x references. There are K and J versions of the 007/009. There are out of production colorized dial versions. What do you do? What do I recommend?

From an owner and fan’s perspective, get a 007k or 009k version. Don’t buy into the made in Japan ‘J’ hype. My made in Malaysia ‘K’ version looks better in my eyes, and is less expensive. Don’t be afraid of buying old stock. My example was produced in 2007 and has never been serviced. It is running perfectly, and I have no regrets. Remember, a big part of the draw is the affordability, so buy cheap, don’t be afraid to buy used, look for low prices from reputable sellers. This will likely become your go to beater after all. So I would pass on the more expensive or discontinued versions.

To sum up: The SKX is a great example of a well designed affordable diver made to be used, and used hard. There is no wonder why Seiko has produced it unchanged for the past 20 years. It’s not broken- so don’t fix it.

Bottom watch view od Seiko SKX009

Buy SKX007
Buy SKX009

There is a tangible draw to the model that is hard to dismiss.

Talk to other SKX lovers and you’ll hear similar things.

Final Thoughts

The size, the price and the performance really bring a lot to the table. Having only spent what I did on the watch- there is no logical reason to ever move on from it. Especially when I consider the satisfaction and performance it renders. Seeing as this watch seems to defy traditional logical reasoning- it will forever stay in my ever-changing collection.

Light doppled face of Seiko watch

Last but not least: rumor is Seiko has halted production on the line, with the aforementioned ‘prospex turtle’ being the market’s intended replacement. So if you’re considering picking one up, I wouldn’t wait much longer.

Raising the watch to the heavens

[Once again thank you to Bruce Williams for creating this article, you can see his YouTube channel here for more great watch reviews and insights. If you’d like to become a regular staff writer for Bespoke please let us know here.]

Seiko SKX009
Reviewed by Paul Anthony, on .
"The Seiko SKX009 is a reliable timepiece at an affordable price. The SKX009 and SKX007 both offer great value for money."
Rating: 5.0 ★★★★★

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  1. SIXTYCLICKS January 31, 2017 at 4:50 am - Reply

    You say don’t buy into the hype of the Japan-made SKX007J1 version but you don’t explain why your K1 is better… From photos I have noticed differences in the case finishing across the SKX007-09 line — particularly in the case bevel — but cannot determine if this is QC variation on Seiko’s part or differences in the J1/K1 models… Can you elaborate? Thanks

    • Paul Anthony February 3, 2017 at 11:54 am - Reply

      Thank you for your comment. This is above my pay grade for the SKX line.

      Please reach out to Bruce via his YouTube channel: https://www.youtube.com/channel/UCaRodMWenne0HEEvwc2b3pw/about


      – Paul

    • SKX owner November 6, 2017 at 9:03 pm - Reply

      Regarding the case bevel and sharpness of the lines, it’s not really a K vs J thing. I’ve seen K as well as J pieces with sharp lines, finishing, and bevel, and I’ve also seen K and J pieces with more rounded edges and more of a blended finish.
      It’s more piece by piece, rather than where they are manufactured.

      • Paul Anthony November 7, 2017 at 9:43 am - Reply

        Thanks very much for the insight!

        – Paul

  2. John D Sholl October 11, 2017 at 5:07 pm - Reply

    Good article ! I own a SKX009 and a Rolex Datejust. I paid $1300 brand new for the Rolex in 1980 and $189 for the Seiko. The Seiko time keeping is almost as good as the Rolex and the Seiko crystal is better…..along with waterproofing. You can really hear the rotor on the Rolex flopping about but not the Seiko. Years ago I accidentally over wound the Rolex. It cost $500 in 1980 to repair !

    • Trevor Guilday October 12, 2017 at 11:59 am - Reply

      Hi John,

      Thanks for the feedback on your own watch collection and experience!



  3. Omer November 16, 2017 at 3:12 am - Reply

    Helluva of a good honest review. i have own a skx 007 with moded 4r36 movement and sapphire glass and ceramic bezel and let me tell you I’m in love!!! i i own a rolex submariner 116619 which is my holly grail watch, along with other Swiss brand .
    The SKX always puts a smile on my face at the office or out and about the versatility is unparalleled to any other watch that i have own and that’s why i love this watch so much.

    • Michael Oxman November 16, 2017 at 8:19 am - Reply

      Hi Omer,

      Glad you liked the review, and that sounds like quite a collection you’ve got! The SKX puts a smile on our faces too!


  4. Tom February 9, 2018 at 12:07 pm - Reply

    Thanks so much. This article was a major factor in getting my 009. One quick question – where did you get the green Nato with dinosaurs?

    • Paul Anthony February 15, 2018 at 11:00 am - Reply

      Great to hear!

      This was also an Amazon purchase, just did a quick search and couldn’t see it…

      Cheers, Paul

  5. R. Roof February 17, 2018 at 5:19 pm - Reply

    I enjoyed the review as well. I also have several high end Swiss watches and various movements (we all must have some sort of Valjoux 7750 chrono of course)! About to take a trip to Maui and you guessed it – my venerable SKX007 (with ceramic bezel and ratcheting clasp endmill strapcode bracelet) will be my snorkel and dive watch. I don’t really know why I like this thing so much either (perhaps because MY upgrades make it unique to me?) Mine has also kept great time (about +6/day) with a perfectly aligned chapter ring (I have a K version of course).

    To others that may have surfed on in to yet another SKX review – get one. If you have gotten this far, you won’t regret it!

    • Paul Anthony February 18, 2018 at 8:09 am - Reply

      Hear hear!

      1,000% agree, it’s such an amazing piece to have in any collection at practically a no-brainer price point.

      Cheers – Paul

  6. Ulysses February 21, 2018 at 3:06 pm - Reply

    Thanks for an honest review, I would like to add, for the benefit of those who comment about bevel lines etc, regarding Japanese vs Malaysian SKXs:
    This watch is not a showpiece to be displayed, faultless, in a case on the mantle. It is a beater and as such little does it matter if the case bevel line is not razor sharp. It will gather it’s wounds over time and it will not matter at all, quite the opposite.
    This from the owner of several hi grade watches incl. a well used Rolex 1675 GMT since 1975. With values as they are today I had no option but to park the Roller (my ex beater) and wear the SKX and Turtle, without a care in the world.

    • Paul Anthony February 22, 2018 at 9:14 am - Reply

      100% agree.

      You have to take these review in context to the relative price points.

      The SKX watches and most Seiko’s offer insane value, and as you so rightly say is a “beater” without a care in the world while still being a great watch!

      Cheers – Paul

  7. Mark May 23, 2019 at 8:21 am - Reply

    My only sticking point with my SK is it’s not Hand winding. If it was then I would be as happy as a pig in poo…. I also have higher end watches and over the years have found myself having to adjust the time much pure of those than my Seiko, maybe I notice it more but I now eye the so called high end with much more suspicion. I think simplicity it the key here and the more simple it is the less likely it is to lose time with a bit of a knock here n there. What was intended to be my beater is now my watch I rarely take off. The rest just collect dust but hopefully value ????. If an extinction event was on the horizon I know I would be taking my SK n the rest can just stay put, not like there’s gonna be a Rolex Dealer to tweak my movement every other year.

    • Rafael Dominguez May 23, 2019 at 2:59 pm - Reply

      Hey Mark,

      If simplicity is what you’re looking for, the Seiko SKX is definitely one of the best choices. You’re certainly not the first person to substitue their higher end watches for one, either. As a daily or all-terrain watch at a worry-free price, they’re almost impossible to beat.



    • Tim April 2, 2020 at 4:43 am - Reply

      Mate I surf every day and the last thing you want is to be winding it up. These are thrashers. Robust beautiful watches. Cheers

  8. Mohammed Nasar February 13, 2020 at 10:39 am - Reply

    I am stuck between buying the 009 or 007 model, can i wear the 009 for every day work and as a dress watch?
    i know the black one suits for every occation, but i am in love with the pepsi bezel, need people’s opinion..and this is my second watch(first watch GA 2100) cannot afford another watch. Thanks.

    • Charles-Philippe February 13, 2020 at 10:48 am - Reply

      Hi Mohammed,

      This 007 is a better dress watch thanks to the black dial and bezel. It’ll be hard to wear the 009 with a tuxedo, for example. That said, the 009 is still quite versatile and the Pepsi bezel is lovely as you said so yourself. I’m afraid that we’d be just as torn as you! I’d say that you follow your heart depending on your own lifestyle.

      All the best,


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