Why Are Face Shapes Important? Learn How To Use Face Shapes For Men’s Styling

Why Are Face Shapes Important? Learn How To Use Face Shapes For Men’s Styling2018-09-05T10:55:56+00:00

If you’ve come to learn about face shapes, you’ve come to the right place! In Bespoke Unit’s guides to men’s face shapes, we offer in-depth and informative advice on styling according to your very own face shape.

On this page, you start by learning:

However, you can use the menu below to navigate through to all the guides that we offer.

Bespoke Unit Men's Face Shapes Guide


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Why Are Face Shapes Important For Men?

A Man With Bardholz Full Beard July 2017

If there’s one thing the busy gentleman needs to put five minutes aside to understand, it’s his face shape. Identifying and calculating your face shape is of vital importance if you want to look your best.

A successful haircut or beard style is intrinsically linked to your very own face shape. For example, a particular pair of sunglasses may look great on your friend but rubbish on you.

Our faces are incredibly important – not just to us but to everyone we meet. Sure, you can judge a man by his shoes, but your client won’t be looking you in the laces when he shakes you warmly by the hand.

When we say that our faces project everything about us to the outside world, we are not simply referring to those boyish good looks of yours. The character you exude is of vital importance.

Nevertheless, you may feel that you’re suffering in the aforementioned looks department. We all have days like those. You’d be amazed in how capitalising on what you already have can make a drastic difference. With just a little knowledge, we have the power to adapt this and take control.

Harmonising Your Face Shape

The visual aspect of how we present our face differs with its proportions and shape but it’s not always easy to take a step back and plan ahead. Even so, each of us have certain features that we would prefer to emphasise or even conceal.

By determining yours, you will be able to better identify these features and understand the best approach to take.

From moustaches to hairstyles, our objective is to provide the most complete and in-depth guide to face shapes that remains perfectly accessible to all men. All personal grooming content functions hand-in-hand with face shapes by providing a detailed assessment of how to adapt a particular style to your face shape.

Our guides will be able to accompany you every step of the way as you learn about your physical attributes. You can even go further and complement this new-found knowledge with other guides, such as our introductions to suits and colour theory.

The Seven Face Shapes

You’re probably wondering at this point exactly how many face shapes there are out there. While some other sites can list out as many as 9 shapes, others will only sum them up into 4 or 5. The scale that best balances diversity and simplified morphological categorisation can be summarised into 7 individual face shapes:

Graphic of a man's diamond face shape

Diamond Face Shape

Narrow forehead and chin with strong cheekbones.

Learn more about the Diamond Face Shape.

Graphic of a man's heart face shape

Heart Diamond Face Shape

Broad forehead, rounded cheekbones that slope down to a small chin.

Discover the Heart Face Shape.

Bespoke Unit's graphic of a man's oblong face shape

Oblong Face Shape

A tall, rectangular face with rounded corners. Forehead is broad but a similar size to cheekbones and jawline.

Read about the Oblong Face Shape.

What is a man's oval face shape?

Oval Face Shape

Somewhat broad forehead with narrower cheekbones and a round, tapering jawline.

Find out more about the Oval Face Shape.

graphic of a man's round face shape

Round Face Shape

Circular and wide cheekbones with a tapering jaw and forehead.

Get advice about the Round Face Shape.

Bespoke Unit's graphic of a man's square face shape

Square Face Shape

Face is wide at all points. Broad forehead, strong cheekbones and an angular jaw.

Learn about the Square Face Shape.

Bespoke Unit's graphic of a man's triangle face shape

Triangle Face Shape

Jawline stronger than cheekbones with a smaller but relatively broad forehead and pointed chin.

Discover the Triangle Face Shape.

What Next?

identify face shape men animationIf you already know your face shape, you’re on the right track to maximising your potential. Just select your face shape above to learn more. However, if you don’t yet know it or just want to double-check before moving forward, our easy face shape identifier takes only 5 minutes.

Note that we also offer many other guides that regularly link back to face shapes:

Bespoke Unit Face Shape Guides
Reviewed by Luvo, on .
"THANK YOU Guys! This is the best site for Mens grooming (and I’ve been in quite a number of them)!"
Rating: 5.0 ★★★★★

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  1. Luvo February 8, 2018 at 5:13 am - Reply

    This is the best site for Mens grooming (and I’ve been in quite a number of them). Only if my friends understood the importance of grooming one self. I would share this site and I like how you even have diagrams explaining in depth, for those that don’t like to read. THANK YOU Guys!

    • Charles-Philippe February 12, 2018 at 9:54 am - Reply

      Hi Luvo! Thanks for the kind words! We worked heard to put together a series of guides that help like-minded chaps like yourself. Share away to your friends and maybe you’ll convert them!

      All the best,


  2. Noshab Zaheer July 20, 2018 at 11:48 am - Reply

    I love this website
    After hours and hours of researching , i finally found an amazing in-depth detailed website which i used to get an idea of my face shape
    Love the humour too btw
    Amazing work … keep it coming

    • Charles-Philippe July 20, 2018 at 1:05 pm - Reply

      Hi Noshab,

      Thanks for your kind words! I hope you make great use of our site and take advantage of its resources!

      All the best,


  3. Mosquito September 1, 2018 at 5:43 am - Reply

    Thank you for the guide, images, information.

    • Paul Anthony September 1, 2018 at 9:52 am - Reply

      Dear Mosquito,

      You’re welcome! Hope you can put it all to good use…

      – Paul

  4. Mosquito September 1, 2018 at 1:18 pm - Reply

    Is there on your site(s) somewhere info like that and drawn face shapes like that types (of same type/procedure/technique made), but specifically for females and with females face shapes with female human examples, in short same like those for men, but for females?

    • Paul Anthony September 1, 2018 at 3:30 pm - Reply

      Unfortunately not at this time.

      We’ve been very happy with the feedback and success of these male face shape guides. We have it on our content runway to have done by Q1 or Q2 2019! We’re a small team, so things like this can take some time.

      Please check back next year and hopefully we’ve done it.

      Thanks again for your support – Paul

  5. Jason Morgan September 13, 2018 at 5:27 pm - Reply

    Is it possible to be in-between a Square and Oval face shape?

    Jawbone Length: 9.0 in/ 23 cm
    Face Length: 7.5 in/19 cm
    Forehead Length: 6.0 in/15 cm
    Cheekbone Length: 5.0 in/13 cm

    • Charles-Philippe September 14, 2018 at 4:08 am - Reply

      Hi Jason,

      Yes, it is indeed possible. However, bear in mind that Square and Oval are distinctively different. While one is quite angular with strong features, the other is equally balanced but has much softer features. I’d take a visual inspection to try and determine which is the most similar.



  6. Baden Watts November 28, 2018 at 6:27 pm - Reply

    Hi, I was wondering if I can pay for some advice with regards to assisting with my face shape and the best facial hair to suit?

    • Charles-Philippe November 29, 2018 at 3:59 am - Reply

      Hi Baden,

      Thanks for reaching out. A colleague has told me that he’s already in communication with you via Facebook. We’ll get back to you via that!



  7. Stefan Dordevic December 12, 2018 at 9:51 am - Reply


    I have the same request as Baden Watts. I would like some advice on determining my face shape since I am struggling with it.

    Best regards,

    • Charles-Philippe December 12, 2018 at 12:56 pm - Reply

      Hi Stefan,

      Feel free to post your questions here. You can leave links to images from Instagram or Flickr if you want to show some examples of your face shape.



      • Stefan December 12, 2018 at 1:39 pm - Reply


        Thanks for the reply. Here is the link to my photo. https://unsee.cc/989854c2/

        • Charles-Philippe December 12, 2018 at 2:05 pm - Reply

          Hi Stefan,

          Happy to help!

          I’d say that you have a distinctive heart face shape. Note the way that your forehead is slightly wider than the cheekbones with a sloping jawline? Those are its classic characteristics. That said, you do have some oval face shape properties too in the corners of the jaw.



          • Stefan December 12, 2018 at 2:10 pm


            I was thinking the same but could not decide between heart and oval. Thank you for your help.

            Best regards,

          • Charles-Philippe December 13, 2018 at 2:13 am

            Hi Stefan,

            Absolutely, no problem. Happy to help!



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